Here's a photo from our workshop, in case you forgot what it was like...
And here are some of my notes from the session:
- Not all readers are coming to our web sites with the same intentions.
- Hierarchy is an important issue - What do we want readers to see first when they come to our sites?
- Is our site an archive site or a table of contents/springboard site?
- What's the purpose of our sites? Some of the words that came up include: resource, filter, information, data, exchange of ideas
- Our readers fall into these categories: Traditionalists, Integrators, Net-Newsers and the Disengaged. (Pew Research)
- We need to consider why something belongs online. Does everything we do in print automatically belong online?
- People are coming to our web sites to "connect with the brand."
- Our design should allow some elements to "stand out" while other elements can "whisper."
- "Perfection is the enemy of the good."
- Keys for newspapers to survive online (according to Tim Keck, founder of The Onion): You need technological flexibility; you need staff involvement; you need good communication; you need to know who's responsible for what; you need to let the tools do the work. What of those things are we doing well? What do we need to improve upon?
efinancialnews.com
ft.com
thebusinessjournal.com
thestranger.com
Colorado Springs Business Journal
Oregon Public Broadcasting
Times Skimmer
That's just some of what I remember. What did I miss? Comment below or add your own post to the blog.
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